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98% Angel
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About Us

Located on the park in the charming Malibu Country Mart is 98% Angel™, one of Los Angeles' premiere children's clothing stores. Designed to reflect the casual and laid-back Malibu lifestyle, this children's boutique is as enchanting and eclectic as the community it serves.

With great taste and fashion savvy, owners and long time Malibu residents Kathie and Zoe Shapiro carry only the best clothes and accessories offered by over 50 different European and American designers. Clothing any child, infant to size 14, is a fun and an eye-popping experience, especially for new parents and grandparents.

Kathie is in charge of designing and manufacturing the ever expanding 98% Angel™ line. What began with diaper bags now includes children's cotton basics, a children's fashion line, Parkpads™, chenille blankets, and hats. Manufactured exclusively for the store and now the web page, these items have become a customer favorite.

Zoe is the buyer. It is her unique vision that makes 98% Angel™ such an extraordinary store. She understands her customer's lifestyle and how they want to dress. They'll put a Diesel jacket over a Blue Marine dress; buy 98% Angel™ sweats and a pair of superga tennis shoes; choose some Petit Bateau underwear; or just grab the perfect sunhat. It's an exciting, magical store where the quality in the selection is matched by the quality of the service.

The mother-daughter team opened their store in March of 1993 and the new business flourished doubling in size the first year. The two women make a potent team. "We work well together," says Kathie. "Zoe's strengths are my weaknesses and my weaknesses are her strengths. We both care deeply about our store from the service we offer our customers to the clothes we carry on the shelves."